RATEL (earlier known as CYRIL RATEL) is a Swiss watch brand based in Geneva.
The brand, born of the experience garnered by its unusual creator, evokes grace and refinement, with a soupçon of fantasy, power and top quality. Original design collections inspired by contrasts are attracting attention and finding a ready market from Dubai to Moscow. The brand’s legitimacy, in terms of quality and its Genevan origins, has also played an important part in its conquest of new markets around the world.
Born in Geneva to a family of watchmakers in the 1970s, CYRIL RATEL has been developing his eponymous brand since 2004. His collections reflect creativity and dynamism. His daring and passion for luxury have opened the doors onto this closed world.
Symbolising precision and accuracy, in keeping with the demands of uncompromising quality, the Swiss Made label is the proud hallmark of the watchmaking expertise associated with the Swiss tradition. The brand merits the status accorded it because of the beauty and harmony that emanate from its models, which are a quintessentially unique blend of technology and fashion that is RATEL – a SWISS MADE brand with international scope.
Enamoured of freedom and independence, the brand takes flight thanks to its supreme enthusiasm in a world of subtleties. Mixing genres, revealing influences and matching materials is a subtle art which CYRIL RATEL practices to perfection. Lovers of beautiful watches are thus invited to travel through time, amongst peoples and across cultures.
Since 2002, the brand’s models have been presented in every corner of the world; meeting with success and gaining the respect of Swiss watch lovers everywhere. Proud to sport the quality associated with SWISS MADE, the designs developed in the Geneva workshops have assumed a definite opulence over time.